Current trends are moving the fashion industry towards full digitalisation. Technologies like 3D and augmented reality are responding to the growing desire for personalization and the drive to improve the customer journey. These phenomena are propelling the continual exchange of large volumes of digital data along the supply chain, and increasing the need to secure data transferred between brands, retailers and their many suppliers across the globe.

Lectra's new supply chain programme is designed to guarantee data integrity across digital exchanges to cut development time, boost productivity, improve product quality and fit, reduce time to market, and heighten consumer satisfaction.

Robust and connected supply chain

The programme is said to ensure a robust and connected supply chain, essential for fashion players to operate efficiently in today's high-speed fashion market, with new consumer demands and their need to feed online and in-store channels rapidly and regularly.

Contractors and their suppliers do not always use the same versions of software applications, or they may use entirely different solutions. As a result, valuable information created up front is frequently compromised-and even only partially transferred-often generating costly errors and confusion in product development and production, resulting in lost time, efficiency and productivity for both parties, the company explains.

Improving data exchange

By improving data exchange between contractors and supplying partners, Lectra's supply chain programme aims to deliver multiple benefits. In addition to providing in-depth analyses of current co-development processes, it offers a customised action plan to reduce the cost of product development, share fashion industry best practices, eliminate non value-added activities and ultimately improve product quality and lead times.

“For contractors and suppliers, keeping in step with the fast-paced fashion industry has accelerated the mutual need for digital data along the supply chain. But the quality of data exchange has not evolved at the same momentum. Lectra's programme expertly fills this gap to support our customers as they compete in this rapid market,” commented Céline Choussy-Bedouet, Chief Marketing and Communications Officer, Lectra.

Lectra

Lectra is a leader in integrated technology solutions (software, automated cutting equipment, and associated services) specifically designed for industries using fabrics, leather, technical textiles, and composite materials to manufacture their products.

It serves major markets, including fashion and apparel, automotive, and furniture, as well as a broad array of other industries. Lectra's solutions, specific to each market, enable customers to automate and optimise product design, development, and manufacturing.

www.lectra.com