Finnish design house Marimekko is introducing a capsule collection featuring 20% regenerated Spinnova fibre.

The capsule includes a denim-inspired smart utility overshirt, a pair of trousers and a tote bag all featuring the famous Unikko poppy print by Maija Isola from 1964.

Spinnova’s fibre is made of certified wood sourced from responsibly managed forests, is fully recyclable and and consumes approximately 99.9% less water in comparison to conventional cotton. No harmful chemicals are employed in its production.

“The key to the success of this collaboration has been the truly close working relationship between both brands,” said Suvi-Elina Enqvist, head of innovation works at Marimekko. “Today, we are proud to present results of this work – the first ever printed commercially available products made using Spinnova fibre.”

Marimekko and Spinnova have been collaborating on testing, developing and commercialising new textiles made of Spinnova fibre since 2017. In February 2020, the brands presented two prototype outfits, aiming to introduce commercially viable products by this year.

www.marimekko.com  

www.spinnova.com