Coloreel has secured distribution for its innovative thread colouring unit in Europe through distributors of industrial embroidery machines and textile printers. The distributors will be responsible for sales, service and installation to all customers.

The company says it has taken the first step in building a global distributors network, starting with Europe. Leading distributors in key markets for the embroidery industry have signed on to become the foundation of the network. “Coloreel is the most exciting innovation to happen in the world of embroidery for the past 20 years. This technology will change the way many embroiderers work forever,” said Tony Dorsey, CEO at AJS Embroidery, Coloreel distributor for the UK and Ireland market.

The Coloreel technology enables high-quality instant colouring of textile thread while the thread is being used in textile production. The first product to be launched based on this technology is Embroline, a thread colouring attachment that can be used with any existing embroidery machine. By instantly colouring a white base thread during the embroidery production, Embroline enables complete freedom to create unique embroideries without any limitations in the use of colours. Colour changes along the thread can be made rapidly from one solid colour to another or gradually, to make smooth transitions or any colouring effect desired.

“We think that the Coloreel Technology will be the next step in the future of the Embroidery Business. No more colour restrictions will help to create designs without any barriers,” commented Torsten Preiss, CEO at Barudan Deutschland, Coloreel Distributor for Germany, Denmark, Austria and Switzerland (German-speaking part).

Because of the huge market potential and the clear trend in personalisation, Coloreel will launch its product in Europe first. Most markets have joined Coloreels distribution network so far and more will join. “It's one of those revolutionary game changers which are a full stop between past and future. We hardly understand how we were able to meet or keep in touch without smartphones only ten years ago or how we managed to travel everywhere without GPS. Very shortly we will think about how we've been able to embroider for so many years without Coloreel technology,” said Francisco Fandos, CEO at Grupo FB Maquinaria, Coloreel Distributor for Spain and Portugal.

The next step is to extend the dialogue to potential distributors outside Europe, the company says. The goal is to expand the distribution network worldwide so that everyone can benefit from being able to use one thread with unlimited colours.

“With their many years of experience and expertise in the embroidery market; I feel confident that the distributors will be able to sell our revolutionary product,” commented Magnus Hellström, VP Sales & Marketing at Coloreel.

The product launch of the Coloreel unit will take place at the high-tech fashion fair Avantex in Paris, from 17-20 September.

www.coloreel.com