Fashion for Good and Otto Group with its companies OTTO and bonprix have announced their partnership. Both partners emphasise their commitment to a good fashion industry in their shared agenda, which drive the call for international and collaborative innovation within the circular apparel industry.

“We are very pleased to welcome Otto Group and its companies Otto and bonprix to the Fashion for Good Innovation Platform. Fashion for Good pioneers pre-competitive collaboration for innovation. And we now come to a large group of corporate partners across a broad range of market segments, all deeply committed to drive the scale up of innovative technologies together,” said Katrin Ley, Managing Director of Fashion for Good.

With the addition of Otto Group, OTTO and bonprix to its network, Fashion for Good says it gains committed partners and an experienced retail and services group. The Group includes 123 major companies and is present in over 30 countries in Europe, North and South America and Asia. Otto Group, OTTO and bonprix will be part of Fashion for Good’s selection process with innovators, defining focus areas and providing expertise and mentorship to the start-ups. They will gain specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s extensive network.

“In the age of digitisation, we are convinced that an innovation-driven sustainability approach in particular will help us to solve the major environmental and social problems of our time,” said Alexander Birken, Chairman of the Otto Group Executive Board. “By becoming a partner of Fashion for Good, we want to work towards this goal together with others and search for solutions. One thing is very important here: the implementation, which means getting started. We want to continue to push the limits in the field of sustainability, because responsible action has been an integral part of our DNA for decades.”

Sustainable management has been a fundamental principle of the Otto Group and its companies for more than 30 years. With its Sustainability Strategy 2020, the Group focuses on conserving resources when extracting and processing raw materials like cotton, ensuring compliance with social standards at suppliers and improving its carbon footprint. Looking beyond 2020, the Otto Group is working on new ambitious goals, in which the United Nations’ global sustainability goals, the Sustainable Development Goals (SDGs), will play an important role.

www.fashionforgood.com