The Swiss textile innovation leader HeiQ has announced its new subsidiaries in both China and Taiwan to serve customers in the region more closely and provide rapid support.

Celine Huang has been named CEO for HeiQ Greater China and Ming Wen Liang has been appointed CEO HeiQ Taiwan. Ms Huang, with her background as a General Manager of a large player in the same industry, brings a total of over 20 years of solid testing lab, agent and country strategies management expertise with excellent relationship skills with customers, distributors, dealers and end users.

She has a chemical engineering degree in dyeing and finishing from China Textile University. Ms Huang has worked in both Australia and China in senior management positions. She will lead the group’s Greater China business from the newly created Shanghai office. “I trust HeiQ can bring innovative and differentiating technology with high quality to China – boosting novelty and sustainability in the apparel and fashion market,” she said.

Ms Liang will manage mill relations, technical support and distribution at HeiQ Taiwan. She brings close to 20 years of experience in textiles and garment production supply chain focusing on sales, material innovation and development, sourcing and production. Ms Liang holds a Bachelor of International Trade from the National Taipei University of Business, Taiwan, speaks Chinese, English and Spanish and has lived in both Taiwan and Argentina. And will be based in the new office in Taipei.

“I am very happy to join the team at HeiQ – HeiQ Taiwan is strategically located in the world’s largest technical textile innovation and production area and our mission is to provide the best support and value to our partners” said Ms Liang. “For me, HeiQ means perfecting the everyday product of textiles.”

HeiQ continues to increase its global footprint with the creation of HeiQ Shanghai and HeiQ Taiwan. In addition to HeiQ Hong Kong, these offices aim to provide dedicated technical support in the Greater China area, further broaden its geographical reach in strategic locations and support HeiQ’s brand partners’ manufacturing activities in the region.

“We are very proud to have Celine and Ming join the HeiQ family. We believe our people are our success, and with the creation of HeiQ China and HeiQ Taiwan, we add more depth and speed to our team,” commented Carlo Centonze, HeiQ’s co-founder and Group CEO.

www.heiq.com