Built around the theme Textile Stories, 13 design teams from North and Latin America will leverage Epson's world-class textile printing solutions in a fashion presentation, showcasing the design possibilities fuelled with its advanced digital imaging technology.

"In the high-fashion business, nothing stands still. The designer's vision is constantly advancing, ultimately creating and driving fashion trends that change how we look and feel," said Keith Kratzberg, president and CEO, Epson America. "Our goal with the Digital Couture event is to spotlight the power and potential that digital printing technology plays in the apparel industry. From haute couture to sports team apparel, Epson technology gives designers and apparel manufacturers the digital platform necessary to launch the next great design."

Technology Showcase

Kicking-off the Technology Showcase portion of the Digital Couture Project, Epson's global president, Minoru Usui, will outline Epson's continued vision for the role that digital technology will play in fashion.

A panel of fashion and apparel industry experts, moderated by Anthony Cenname, vice president and publisher at WSJ. Magazine, will discuss market trends and technology's role in fashion.

Digital Couture Project

The 2017 Digital Couture Project event will also serve as the official introduction of the Robustelli-Epson brand to the international fashion community. In June 2016, Epson acquired Italian textile printer manufacturer Robustelli, a renowned textile printer manufacturer and long-time partner, and will showcase for the first time, an array of high-quality Robustelli-Epson textile samples during the event.

According to the company, entry of Robustelli into the Epson Group allows it to leverage Epson's manufacturing capability to bring the advantages of its digital inkjet textile printers to more customers around the world. 

"New technologies from Epson are allowing designers to push the boundaries of colour and quality while simultaneously giving creative teams incredible versatility and productivity. With the market for worldwide digital textile printing expected to grow annually at almost 25%, this is a very exciting opportunity," added Keith Kratzberg.

Design and innovation

At the Digital Couture Project event, each designer or design team will tell a story through their collection via textiles created with Epson dye-sublimation and direct-to-fabric printing technology. The third annual Epson Digital Couture Project event will showcase the design capabilities through the 13 featured collections of designers from North and Latin America.

"For the third year in a row, the Epson Digital Couture event showcases how digital textile printing helps designers expand their vision for creativity without limits," said Agustin Chacon, Epson America's vice president of international marketing.

"The future of fashion and technology is in the process of being shaped, and we are excited to be at the forefront of the industry – providing designers with printing solutions that offer a host of new and exciting opportunities."

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