“Major denim manufacturing hubs and Monforts customers are located ... in Brazil, China, and Turkey, as well as long-established operations in Europe, the USA and Japan – but the vibrancy of the industry is largely down to the companies of the Indian subcontinent,” said Roland Hampel, Managing Director.

“They are now all working closely, and on a global scale, with the leading brand designers, fibre manufacturers and technology suppliers to ensure that once any new trend emerges, they have the flexibility and know-how to respond to it extremely rapidly.”

Denim fashion trends

The magazine illustrates the latest denim fashion trends introduced at the Denim Premiere Vision exhibition, which took place earlier this year. These include Mou Fong employing Japanese Washi paper as a natural fibre option in the weft yarn. It also features a new PPET (premium performance and technology) range from Pakistan’s Azard-9 combining high quality cotton and viscose fibres in dual core yarns to ensure high stretch benefits.

Also discussed are Çalik Denim’s new circular 100 fabric range featuring Lycra dualFX technology; US Denim Mills’ use of poultry feathers in its Duvet denim range; and Denim International, predicting a possible return of flares – bell bottom jeans so popular in the 1960’s.   

Other highlights

In total, the show featured more than 20 global denim producers relying on the benefits of Monforts finishing lines. An in-depth technical essay is also included describing aspects of denim finishing – Denim – Stretching, skewing and compressive shrinking, by Senior Consultant, Dipl. Ing. Kurt van Wersch.

The magazine also includes a feature on internationally renowned, London-based artist, Ian Berry who works with denim as a medium. Denim is Berry’s paint, but he’s remarkably frank about his method of working. “Like a painter would use light to dark shades, I just use different shades of denim,” he says.

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