Kornit Digital, a market leader in digital textile printing technology, has announced the creation of a new Kornit Digital UK entity, devoted exclusively to serving the United Kingdom market, the industry’s largest market in the EMEA region.

By focusing the company’s resources on supporting digital print fulfillers and brands in optimizing their end-to-end operations, this move reflects Kornit’s commitment to streamlining its logistics operation and ensuring a closer relationship with its customers, the company explains.

According to Kornit, investing in a UK-based organization will empower it to address the growing need for sustainable on-demand production, and reflects the brand’s strategy of enabling proximity production. Kornit says it will be able to further support customers locally with resources to deliver services and value directly, with fewer logistical hurdles and personnel attuned to the challenges and demands of that region.

Kornit points out that online retail sales in the United Kingdom nearly doubled from 2013 to 2019, reaching more than £76 billion last year—making it the third-biggest e-commerce market globally (following China and the United States).

“We’ve seen substantial growth in the United Kingdom in recent years and owe a great deal of success to our partners,” said Chris Govier, Kornit Digital Managing Director, EMEA. “A dedicated UK distribution hub will ensure faster and more efficient service to our growing customer base, maximizing our customers’ uptime and productivity, and we look forward to building upon our success as the pre-eminent provider of digital print technologies to this largest of European markets.”

The reseller agreement with United Kingdom-based Adelco Screen Process Ltd. has been terminated, and Kornit will assume all these customer relationships directly. Kornit will maintain its strong partnership with Amaya, which has established a considerable footprint as textile print solutions provider to the British textile decoration community.

Kornit Digital develops, manufactures and markets industrial digital printing technologies for the garment, apparel and textile industries, delivering complete solutions, including digital printing systems, inks, consumables, software and after-sales support. Leading the digital direct-to-garment printing market with its exclusive eco-friendly NeoPigment printing process, Kornit caters directly to the changing needs of the textile printing value chain.

Kornit’s technology enables innovative business models based on web-to-print, on-demand and mass customization concepts. With its immense experience in the direct-to-garment market, Kornit also offers a revolutionary approach to the roll-to-roll textile printing industry: Digitally printing with a single ink set onto multiple types of fabric with no additional finishing processes. Founded in 2003, Kornit Digital is a global company, headquartered in Israel with offices in the USA, Europe and Asia Pacific, and serves customers in more than 100 countries worldwide.

www.kornit.com