New York-headquartered Chargeurs PCC Fashion Technologies – the world’s largest apparel interlinings manufacturer – has announced a new brand identity for its permanent range of interlinings launched just over a year ago.

Sustainable 360 is the new name marking the collection’s evolution into a stand-alone brand and reflects a full-circle commitment to sustainability and corporate social responsibility from the company.

Sustainable 360 will include new performance interlinings and linings, such as those made with Lainiere performance silver for antimicrobial and anti-odour protection. It is the first complete collection of both interlinings and inner components such as shoulder pads, canvas chest pieces and undercollar felts made with eco-responsible materials, including BCI cotton, GRS-certified recycled polyester, hemp and recycled plastics.

Since its launch, the collection has seen widespread adoption by leading brands that include Adidas, J.Crew, Claudie Pierlot, Macy’s, Maje, Madewell, PVH, Target and Uniqlo. Banana Republic Men’s and Itochu are among the Chargeurs PCC customers that have also committed to creating whole ranges using Sustainable 360 interlinings exclusively in their products.

“Our sustainable collection has seen phenomenal growth since launching a year ago and based on that success, we designed the new Sustainable 360 brand identity to identify this as a permanent collection and more clearly convey to the market the breadth and benefits of our offering,” said Audrey Petit, managing director of Chargeurs PCC Fashion Technologies. “

The company has rolled out a series of innovations since initially launching the collection, including a line of circular-knit interlining products using a process patented by partner mill Weemeet that requires no water. The company is also creating coatings for products using recycled polyvinyl butyral (PVB), which is commonly used as a safety layer inside auto and building glass and then landfilled. At launch, the collection offered 50 items, but it has now expanded to include more than 250 articles. In addition, the company can now sustainably manufacture any base material in its catalogue of thousands of products, including nylon, polyester and cotton.

www.chargeurs-pcc.com