After years of work, the Hologenix R&D team has found a way to embed its flagship product, Celliant, into fibres that allow for fabrics based on them to be pure white.

This expands the potential applications of Celliant to crisp white bed sheets and towels, athletic uniforms and jerseys, baby clothes, medical scrubs and more, while maintaining the product’s well-known wellness benefits. Pure white possible Celliant also allows delicate pastel shades to be achieved.

Pure white Celliant still captures and converts body heat into infrared energy, increasing local circulation, helping regulate body temperature and promote stronger performance, faster recovery, and better sleep. It is also still made from ethically sourced minerals from the earth and is available in nylon, polyester and recycled polyester fibres.

“We are constantly looking for ways to improve and bring new possibilities to Celliant’s infrared wellness benefits,” said Seth Casden, co-founder and CEO of Hologenix, headquartered in Pacific Palisades, California. “Pure white Celliant delivers, and we are very satisfied. The ability to offer our brand partners the same natural infrared wellness we’re known for, along with the possibility of any colour fabric, including, of course, those stunning whites, is extremely fulfilling.”

www.celliant.com